Interested in working in Egypt? ICYMI: Qalaa Holdings Info Session


By Caroline LeKachman

Hi everyone! My name is Caroline, and I am a Wasserman Career Ambassador in my second year studying Applied Psychology. Last week, I had the opportunity to attend an employer presentation held by Qalaa Holdings, a leading investment company in Africa and the Middle East. As my background is in psychology, it was interesting to learn more about internship opportunities in fields outside of my comfort zone. 

Ihab Rizk, the Head of Human Services at Qalaa Holdings, led the presentation and provided an overview of the company’s history as well as its opportunities for Summer 2020 internships. One of the aspects of the company’s history that interested me most was its emphasis on finding innovative, daring ways to improve the energy, mining, and transportation needs of the surrounding region. For instance, Rizk explained that during the company’s beginnings as a private equity firm in 2004, ninety-six percent of Egyptian residents lived near the Nile River, but only three percent of transportation served those areas. As a result, Qalaa Holdings sought to begin a greenfield project on the Nile that significantly improved the transportation of the region. 

Additionally, Rizk mentioned the Egyptian Refining Company (ERC) and ASCOM as two of its most successful subsidiaries after its transition to being an investment company in 2013. Rizk described how ASCOM, in particular, was bought by Qalaa Holdings for almost no money when ASCOM only handled cement. Now under the ownership of Qalaa Holdings, ASCOM is worth 3 billion Egyptian pounds and controls eighty-seven percent of the cement business in Egypt and its surrounding regions, in addition to doing work in other areas like glass and insulation. From these and other anecdotes that Rizk told about the company, I could tell that Qalaa Holdings is committed to serving the needs of its surrounding regions through its investment in various industries, including energy, packing and printing, mining, agrifoods, and transportation and logistics–all to great success.

Besides the company’s commitment to its mission and success in doing so, I found the amount of value that Qalaa Holdings places on its workers to be my greatest takeaway of the presentation. For instance, Rizk explained that during its recruitment process for full-time employees, the company does not hire anyone outright but rather invites potential employees to attend a twelve week program, which consists of a crash course in working for the company. After several evaluations, including a mock pitch of a company to potential investors, Qalaa Holdings decides who to hire. This process not only allows the company to make more informed hiring decisions, but also enables students who may not necessarily have a background in business, such as myself, to have the opportunity to work for Qalaa Holdings. In fact, Rizk gave several examples of people who work for the company and have such diverse backgrounds as engineering, chemistry, and even art. 

Even more relevant to NYU students, Qalaa Holdings will provide transportation, accommodations, and a stipend for its Summer 2020 intern positions in finance, HR, and engineering. Rizk also mentioned that the company is in the process of interviewing mentors specifically assigned to its interns in order to provide support while students gain real experience working full-time for the entire month of July. I personally appreciated how Rizk emphasized that Qalaa Holdings seeks to provide real experience, very much not the coffee runs and secretarial duties often stereotypical of an internship. All of these details demonstrated to me that Qalaa Holdings greatly values not only its employees but also its interns. 

Considering the company’s successful history and value for its workers, interning at Qalaa Holdings sounds like an excellent opportunity for students wishing to gain professional experience in a global setting, and I encourage any juniors and seniors interested in applying to do so! Applications are still open until January 24, 2019 and can be found on Handshake.

How to Secure an Interview in Non-Traditional Finance Industries from a student’s perspective

By Ryan Xia

Hi everyone! My name is Ryan Xia, a Stern junior studying Finance and Actuarial Science. Passionate about the study and practice of risks, I have had quite a lot of professional exposure to non-traditional finance industries. If you are actively looking for, or thinking about, a potential internship in a non-traditional finance industry, such as risk, the following tips may help you better prepare for your interviews.

Misconception 1: Finance employers only care about networking
It is true that networking not only broadens your personal connections but also unlocks potential opportunities. However, because the non-traditional finance industry is usually much more technical than traditional finance jobs (investment banking), networking is not the only key to success. While it might help you get your first-round interview, (usually a 30 minute casual phone conversation), it is your strong technical background that makes you stand out. As far as I know, a lot of top insurance companies and risk management firms start to question candidates on their technical background even starting at the first round of interviews. With that being said, in order to enter the world of non-traditional finance jobs, spending your time enhancing your technical skills is critical.

Misconception 2: Non-traditional finance jobs are boring
Non-traditional finance industries such as Risk are known for their vigor for change and their constantly changing environment due to different regulatory shifts. This is a perk of working in a non-traditional finance industry as being outside of the ordinary finance box provides you with a lot of working autonomy and flexibility. Additionally, this type of work may challenge you since many of the responsibilities generally do not have a standard approach and require constant critical thinking to come up with unique innovative solutions. For instance, I was asked to model the potential likelihood of a terrorism attack in a metropolitan area. Sounds interesting right? 

Misconception 3: All finance based recruiting structures and timelines are the same
There is generally no fixed timeline for recruiting for non-traditional finance jobs; recruiting activities go on all year around. I got my offer to Marsh & McLennan Companies in May, two months before the internship started. This difference in recruiting timeline is likely due to the smaller applicant pool that exists for non-traditional finance jobs due to the extensive technical knowledge and statistical skills required. I am sure you have heard how competitive it is to even get an interview spot for Investment Banking internships, not to mention actually securing an internship position. 

Misconception 4: If the application pool for non-traditional finance industries is smaller, it must be easier to secure an interview.
Not necessarily! Because the non-traditional finance industry itself already applies a filter to the applicants (only those who pay attention to technical skills and are willing to devote huge amount of time, energy, and effort to sharpening the technical skills will find pleasure in exploring non-traditional finance industries), applying to non-traditional finance jobs is both competitive and non-competitive. It is competitive because other applicants are just as hardworking and technically acute as you are. Thus acing the interviews is a bit challenging. On the other hand, because you do not have that many candidates competing for one position, statistically speaking, your chances of securing an interview opportunity are higher. 

Non-Traditional Finance industries such as risk, as you can sense now, ask for distinctively different traits in candidates and have their own preferences and modes of operation. If you are still have foundational question about non-traditional finance industry or would like to ask for clarifications on potential “misconceptions” please do not hesitate to reach out to me at wx505@stern.nyu.edu.

ICYMI: Zero to Hero

Written by Kyle Mariano

In case you missed it, on October 21, Matt Medney, the founder and CEO of Hero Projects and Hero Records made his fated return to NYU’s Wasserman Center to give the third installment of his five-part lecture series Zero to Hero. I had the privilege of attending Matt’s first lecture, “Writing Your IP (Intellectual Property)” last month, where he outlined some of the fundamentals of taking your creative ideas such as script ideas and developing them into tangible products and deliverables. Matt’s most recent lecture “The Intersection of Technology and Pop Culture” brought a fresh new perspective to what it means to be a creator in the newfangled landscape of digital media.

When I heard that the title of the lecture was “The Intersection of Technology and Pop Culture,” I thought that the lecture would be about how digital media and social media have shaped the landscape of popular culture. However, I was pleasantly surprised by how Matt deviated from common trends concerning technology and pop culture, and chose not to talk about YouTubers or Instagram influencers. Rather, Matt opened his lecture with a couple questions: “Who has seen the Coachella performance where they brought a hologram of Tupac to perform?” and “What could be the consequences and implications of this technology in live entertainment?” 

Matt challenged our notions of what entertainment traditionally is and also challenged our creative thinking skills by asking us how we could integrate new technology such as augmented reality, virtual reality, and holograms with traditional entertainment such as movies, museums, and live music events. 

If I had to come up with a few implications and applications that I could take away from Matt Medney’s visit, they would have to be:

1. Create or conceptualize as many touchpoints for your IP/product 

If your goal is to get your product out there, then you need to create as many opportunities for engagement as possible! What are the various channels that your product can be interacted with? Does it have a page for each social media platform out there? Do the promotional materials exist both in digital and physical channels? There are so many types of channels out there, so try to utilize as many as you can, whether it is a toy, augmented reality experience, an app, and so forth!

2. Get creative with emergent tech!

Don’t just stop at social media! With the advent of augmented reality (AR) and virtual reality (VR) technologies, there are so many new and exciting ways that media and entertainment can interact with pop culture. Even if they are not accessible for everyone, try to brainstorm and conceptualize the potential ways that your product can look like in the future.

3. The rise of emergent technologies does not mean old media and entertainment are going anywhere.

The existence of technologies such as AR and VR mean that the future of digital media and entertainment is almost upon us – it is just a matter of time until they become easier to synthesize with existing forms of media and entertainment. However, that does not mean that entertainment experiences such as museums, movies, and live events as we know them are going anywhere. The truth of the matter is that people love authenticity and even antiquity, hence the popularity of vintage. Years from now, regardless of what emergent technologies become popular, people will always embrace old media and entertainment.

If you are looking to meet and talk to a stellar entrepreneur and develop your creative ideas into something tangible, then I suggest you attend the next entry in Matt’s Zero to Hero lecture series: “From Idea to Product.”

Pre-Interview Checklist

Written by Mithul Roy

Pre-Interview Checklist: (Use this to prepare for your next interview!)

  • Use Glassdoor/Big Interview to lookup potential questions
  • Research the company
  • Prepare 2-3 questions to ask the interviewer
  • Review your application materials (resume, cover letter, etc)
  • Review the job posting
  • Update and print your resume
  • Network with people at the company via LinkedIn
  • Review interview scenarios based on industry type
  • Practice via Big Interview or setting up a mock interview at Wasserman
  • Plan your route for the day of
  • Pick your outfit ahead of time
  • Pack a notebook/pad folio

When it comes to preparing for a job interview, ignorance is not bliss. Having a checklist at hand to guide you through each job interview can make the process less daunting, and much more methodical. 

Do Your Research

Start your interview prep by learning about what to expect from the experience. You should be able to answer generic and common interview questions such as “tell me about yourself” but you can also use resources like Glassdoor to read up on common interview questions for the company you are interviewing with. Following this, do your research on the company. Look up their website, social media profiles and recent news to get a sense of the company’s history and where it’s headed.  You can also use resources such as Vault (via Handshake) to look up the company’s competitors and further information on the industry it operates in. It might also be helpful to go the extra mile: know the name of the company CEO, where its headquarters is located, its geographic locations and reach, as well as how many people it employs. You should read up on things like the firm’s culture, and how it’s different from its competitors or changing the market landscape. Other things to look out for are the firm’s business model, its mission statement, and core values,  all of which will help you explain why you want to be employed at that company.

Update Your Materials

Before any interview, it is essential to re-familiarize yourself with all the materials you have used in your interactions with the company. You should make sure your resume is up to date and tailored to the job and industry you are interviewing for. It is a good idea to have at least two pairs of eyes look over your resume, like having a Wasserman career coach review your resume during drop-in hours or during career coaching appointments. Be sure to review your resume, cover letter, job application and any other materials submitted with your application as well as all prior communications with the company. If you have had previous interviews with the company, review your notes from those interviews too and print out copies of your resume and other materials submitted with your application. Your recruiter will likely have a copy of your resume but you will look a lot more prepared if you have one to offer in case they do not. Pack a notebook and pen to take notes during the interview which will indicate to the interviewer that you are intent on learning as much as possible from the experience.

Know yourself 

Always have an overarching story for your career journey, and the path that has brought you where you are now professionally, and where you want to go. If you are looking to make a career shift from the experiences indicated in your resume, make sure you are able to explain your motivations for such a shift as well. You should review the job posting and make sure you know how your skills meet the job requirements as well as how you intend to work on any skills that you may be lacking from the job description. You can reach out to people who work at the company you are interviewing with through LinkedIn ahead of time to get a sense of the culture and what to expect from the process. You can also look up your interviewers on Linkedin to get a sense of their career trajectories and any common interests you may have. If you are preparing for a technical interview, make sure to review any technical questions or case studies that you are likely to face. 

Practice makes perfect! 

The more you practise interviewing, the easier each interview will seem. Try doing mock interviews with mentors, friends or with a Wasserman career coach during career coaching appointments. You can use Big Interview, which you can access through Handshake, to practise your interview answers. Big Interview allows you to video record yourself answering its catalogue of dozens of questions that will prepare you to tackle even the most unexpected questions on your interview and perfect your body language.

Get Ready for the Day

It is always a good idea to prepare as much as possible before the interview day, including looking looking up the location of your interview ahead of time and planning your route in advance, taking care to leave extra time for any unforeseen contingencies. You can also lay out your interview outfit the night before so you are not rushing in the morning of the interview and do a trial run if needed. Lastly, Prepare at least two questions to ask your interviewers; make sure your questions are specific and show that you have researched the company. Never ask a question that can be solved with a quick google search or a generic question that could apply to any company.

Taking the time to adequately prepare for your interview can make the interview much less intimidating, and having a game plan to approach interviews can shorten your prep-time before each interview. Best of luck on your future interviews!

ICYMI: Software Engineering Career Panel

Hi everyone! My name is Lulu and I am a visiting student from the Abu Dhabi campus. I am a junior studying Social Research and Public Policy minoring in Theater, Social Entrepreneurship (NYU Stern and NYU Wagner), and Interactive Media. As a visiting student in New York for one semester, I’m always excited to attend NYU hosted events, because I believe that I can learn something new every time.

Last week, I had the opportunity to attend Software Engineering Career Panel hosted by the Wasserman Center at the Tandon MakerSpace. The panel consisted of NYU Alumni: Cesar Murillas from Major League Baseball, Whitney Mulhern of IBM, Sumit Pal of Vettery, Artem Durskyy of Flatiron health, and Suyasha Srestha of Alphasights. The event was open to everyone regardless of their major. As a non-Computer Science major, I was very nervous! What if I wouldn’t be able to understand the technical terms? However, it turned out that I wasn’t the only one with a different academic background. By the end of the panel, I learned many new things that could be applied to my field. Here are some things that I learned from these wonderful speakers:

1. Certain NYU classes prepare you for the real world.
According to a speaker, Data Structures & Algorithms is very useful. Most job interviews in the software engineering field are structured around the concepts taught in this class. Otherwise, you would have to indulge in hours of self- learning. Another speaker brought up how any class with Professor John Sterling is a must-take.
2. Coding is more about logic than it is about the language.
A speaker recalled how she was always working with small pieces of code during her undergraduate years. At work, however, she instead learned that coding is about taking pieces of different frameworks of the software. It’s about finding ways to make different elements work. You don’t need to know a language super well to work. Coding is about analyzing, and fixing things here and there. It has more to do with logic than the language.
3. Communication is important.
All speakers agreed that if there was one thing from their job that surprised them, it was the importance of communication. At work, it is important to learn how to work together with someone, build something together, and to communicate effectively with people on technical and personal levels.Blog Image.png4. Growth is essential.
When you feel like you ‘hit a ceiling with learning’- as a speaker put it – then it’s time to find something more fulfilling. Companies like Vettery, for example, allow room and opportunities for growth, through exchanging ideas at various events and through mentorship that is specifically designed to create a support network for employees.
5. It might take time to figure things out and that’s okay.
One speaker brought up how he knew that he was going to commit to Computer Science right from the beginning of college. Another speaker told us the story of how he started as a Computer Engineering major, talked to his academic advisor about the possibility of switching to Computer Science, and went to the Wasserman Center for mock job interviews. He ended up getting a full-time job far before the day of graduation, because his supervisors at his internship liked him so much.

Other speakers shared about their experiences trying different internships until they found the culture and structure that was the right fit. They recognized that everyone works at a different pace in different paths and it’s okay to explore our options. In the end, things will eventually work out, as long as we put our best effort, utilize the available resources and reach out to the right people.

The networking session at the end of the event provided the opportunity for students and employers to connect around shared values and experiences. The common thread amongst all of the students that I spoke to was that they felt the event did a great job at providing them with a holistic approach to building a career in software engineering. Insights from different perspectives with people working in different environments was specifically useful. I’m very glad I attended this event- I left the room feeling like I learned something new.

ICYMI: Internship Boot Camp

Hi everyone! My name is Chelsea and I am a sophomore at NYU studying Economics. 

As someone who is interested in a career in the finance/business industry, but not quite sure how to prepare myself for it, I was excited to have the opportunity to attend Wasserman’s Internship Boot Camp sponsored by Morgan Stanley. While I was a little nervous about how limited my knowledge of finance was, I quickly realized that the Internship Boot Camp served as a learning opportunity for students of all different levels of interest to understand what it is like to work in finance/business. 

The Internship Boot Camp consisted of a series of different presentations and panels that helped the attendees get a glimpse of not only life at Morgan Stanley, but how you can prepare for an internship or job within a large organization. Charlie Chasin, Managing Director and Global Head of Reengineering and Expense Management at Morgan Stanley, emphasized the importance of developing strong problem-solving skills and exploring classes and interests beyond business and finance while in college. He also encouraged us to find a workplace in which we will love the people and find a good work-life balance. 

Pierre Dobson, Executive Director of Human Resources offered great tips for attendees to create and maintain a unique brand. I was able to learn that there are two parts that constitute your brand: packaging and value. Packaging correlates to “what you are known for” and value refers to “what you bring to the table.” Director Dobson allowed us to work on defining our own brand through a group activity that walked us through the five steps in brand development

  1. Analyzing current brand: What are you currently known for? What do you bring to the table?
  2. Defining ideal brand: What should you be known for? What should you bring to the table?
  3. Constructing brand: What are the gaps between your current and ideal brand? What do you need to do to eliminate the gaps?
  4. Maintaining brand: “It can take ages to build your brand but one action to completely destroy it” (from Director Dobson’s presentation) 

Creating a brand is useful in the job search process because it allows you to differentiate yourself from other applicants. When employers are interviewing many candidates in search of the perfect applicant, it is crucial that you make a memorable impression on them through your brand. I highly recommend going through the five steps to successful brand development and thinking about what makes you special as a candidate before you apply to a job or an internship!

The Bootcamp concluded with a Q&A session with a panel of NYU alumni currently working at Morgan Stanley and a brief overview on applying for internships at Morgan Stanley. As recent graduates of NYU, the panelists offered great advice to students on how to prepare for the job search process and what to expect when transitioning into the “real world” after graduating from NYU. While all four panelists recommended that we start exploring and thinking about our careers as soon as possible, they also agreed that any experience in college such as clubs, on-campus jobs, and so forth are valuable parts of your job application. Moreover, each of the panelists worked at a different department at Morgan Stanley, showing us the various ways one can become a part of the finance/business industry as a whole. As someone who has an interest in both writing and finance, I found alumna Stella Park’s story of combining her love for creative writing and finance as an Equity Researcher at Morgan Stanley, especially motivating. It was inspiring to hear about the interesting work our alumni were doing at Morgan Stanley and it served as encouragement for me to aspire to do the same. 

For any freshmen or sophomores interested in a career in business or working at Morgan Stanley, the Internship Boot Camp is a must-attend event! 

ICYMI: Mindful Interviewing

Didn’t get the chance to check out the Mindful Interviewing event last Thursday? This workshop, led by Genevieve Boron of the Wasserman Center and Melissa Carter, Head of Mindfulness Education & Innovation at Mindful NYU, was designed to let attendees know how to use mindfulness before and during the interview process. Read below for Wasserman Career Ambassador, Tiffany Wong’s, take on the event.



Hello everyone! My name is Tiffany and I am currently a senior at NYU studying Applied Psychology. Throughout most of my college years, I have had the privilege of learning about the benefits of mindfulness and meditation. In fact, one of our research labs looks exactly how mindfulness can better empower students to take charge of their education. So when I heard about the brand new Mindful Interviewing workshop, I knew that this was definitely an area where I can learn a lot from. 

As a collaborative event between the Office of Global Spiritual Life and NYU Wasserman, we were given practical tips on practicing mindfulness in a high stress, high stakes situation such as an interview. Knowing that our nerves can actually hinder us from being at our best performance, it was especially important to be self aware and think about the ways that you can anchor yourself back to the cool, calm, and collected person you are. Sometimes, even just acknowledging the physical sensations we are experiencing before the interview is a great grounding method to refocus back to the moment. One special moment that I especially enjoyed during the workshop was having the opportunity to give a surprise elevator pitch to our neighbors. Even though it threw us off guard a little bit, I found myself using the methods that were taught literally just minutes before in order to calm myself down and really pitch to my neighbor about my career interests!

A big takeaway that I got from this event was definitely learning about some practical steps to set myself up for success. We know about ourselves more than we would admit, and it is important that we can really lay the groundwork for us to perform at our best. 

  • Remembering to emphasize with the interviewer that the position/company culture is a good fit with your experience and skills is a must! 

I now feel much more confident to bring out my best self in interviewers and I highly recommend that you also attend this workshop if you ever get a chance to! 

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Mindful tip: Try breathing in for four seconds and breathing out for six seconds four times to help to calm the nerves while preparing for the interview and right before the interview.  Research the industry, organization and yourself (have a story prepared for everything on your resume) before the interview.  The night before the interview write down all the things you are worried about- this “brain dump” can help you sleep better.  Don’t eat or drink anything you don’t normally eat or drink the day of the interview.  Eat a meal with protein if possible before the interview and stay hydrated for your best mental power.  After the interview take time to celebrate and write down reflections within 30 minutes to help you write your personalized thank you emails to everyone you interviewed with.  Check out the Interviewing Guide on Handshake- Career Center –> Resources –> Interviewing for more tips and tricks.

ALUMNI SPOTLIGHT: ISEULT CONLIN (CAS ’09)

Iseult Conlin, CFA, is a 2009 CAS graduate who majored in Economics and Psychology. She is a US Institutional Credit Product Manager at Tradeweb where she focuses on product development, strategic initiatives and client acquisition.  Tradeweb is a leading, global operator of electronic marketplaces for rates, credit, equities and money markets, and serves more than 40 products to 2,500 clients in 60 countries in the institutional, wholesale and retail markets. Every day, Tradeweb facilitates more than $630 billion in notional value traded.

Iseult joined Tradeweb in 2018 after almost eight years at BlackRock, where she most recently served as an Investment Grade Bond Trader. In that role, she spearheaded the firm’s electronic credit trading efforts and market structure advisory, alongside trading a variety of credit products. Prior to BlackRock, Iseult was an Economist and Fixed Income Strategist for Latin America at Bank of America Merrill Lynch. Iseult was named to Forbes’ Finance 30 Under 30 List in 2016, and was recognized by Markets Media as Top Fixed Income Trader in the publication’s Women in Finance Awards in 2017.

5 Things I Know Now:

1. Uniqueness is an asset. Stay weird
When I was younger I was always trying to fit in. To me, that meant thinking the same way, dressing the same way, enjoying what I thought I was supposed to enjoy…but I was just imitating what other people were doing. I hid the quirky things about me that made me different deep inside.

It wasn’t until college that I realized my “weirdness” is actually an asset and that uniqueness in thought and approach is actually a positive quality. In my career, I am constantly bringing new perspectives to existing problems and challenging the status quo, standing up for ideas I believe in even when most people disagree. I can honestly say that I don’t think I would have achieved as much success in my career so quickly if I hadn’t embraced that weirdness and found the confidence to bring it to the table.

Weird is cool. Weird is memorable. And following the rules doesn’t push us to be better. Your uniqueness as a person makes you exclusively you, be yourself. I particularly like this quote from John Lennon – “it’s weird not to be weird.”

2. Hearing is different from Listening
One critique that always stuck with me was not truly “listening”. My manager at the time made the point “when I ask you a question, you’ve already come up with an answer before I’ve even finished my question.” This led to the realization that even though I might be hearing the words, I wasn’t truly listening to the meaning. These are two very different things.

Someone once said “hearing is through the ears, but listening is through the mind.” Hearing is a sense that helps you receive sound waves, whereas listening is accurately interpreting the message transferred by the other person. A lot of people go through life only listening in the context of our own world view and end up interpreting what they hear in that narrow construct. Being truly open-minded  to understanding what someone is really saying is an important skill. It may take time, patience and self-awareness but it makes the difference in life and especially your career. Hearing is something anybody can do, listening is intentional.

3. There is power in observation
I spend a lot of time observing people. Watching how people interact, how they present themselves, what they are motivated by and how they treat others around them— can be a career game changer. If you notice a leader in your business, or conversely someone you don’t want to emulate, watch them. If they are successful (or unsuccessful) there is probably a reason. Curiosity and an awareness of others – and how you relate to them – can really inform the right approach.

4. It’s never as bad as it seems in the moment
I’ve cried in the bathroom at least twice, though luckily, not at my current employer. It happens, to everyone, men and women, just starting out in their career and even more established and it’s OK. You are human. Don’t beat yourself up when it happens. You will get through it and when you do, you will be stronger for it.

The first time I cried was because I made a major trading mistake. It wasn’t something I could control but I did not catch the mistake either. We found the error 10 days later and it ended up costing the firm money. My boss was not particularly gentle about it and I was yelled at. It made me realize that I didn’t have a true grasp of what had happened. I made a point of learning from my mistake. I checked and double checked my work and asked questions if I was unsure. Now those checks are second nature, and while it’s a hard lesson to learn, the lesson was invaluable.

5. When you don’t know, say you don’t know
Never fake it until you make it. I detest that saying. Set your ego aside and admit when you don’t know something. Then go look it up and become obsessed with the topic until you fully understand it. By nature we want to please, so often times, people come up with an answer even if they know it’s not entirely right. Admit you don’t know everything and you‘ll learn in the process. Plus, pretending can diminish your credibility: people read through “faking it” really quickly. Respond with “let me confirm and get back to you” instead and come back with a timely answer. Admitting you don’t have enough information, but know how to get it, is a much stronger trait and imperative for leaders.

NYU Podcast Academy

Hello, I’m Jeremiah Campoverde, a rising senior at Stern concentrating in Marketing, with a dual minor in English and BEMT. My passion for storytelling and my entertainment-centric career goals stem from my ardent belief that stories can promote understanding and advocate for underrepresented and marginalized voices.

My Jesuit education in high school instilled in me a new sense of faith predicated on service and advocacy, and I wanted to marry that call to action with a fulfilling career. While at NYU, I’ve learned that entertainment commands large-scale societal influence. I was inspired to pursue entertainment marketing by how Ryan Murphy positioned and “marketed” the sixth season of AHS. Not long after that realization, I joined the LabCast and had yet another realization: I not only wanted to be part of the process, I also wanted to tell stories — and tell my own stories. As an intersectional mix of identities, I’m still not represented fully or accurately in media. However, this pitfall will not stop me from manifesting that visibility for future generations who are like me but still don’t see themselves on screen or in audio.

As a business student, I’m exposed to the business side of the industry, yet as a storyteller I crave to explore the creative side, in which I hope to grow and thrive. So in trying to reconcile my career goals with telling stories and creating content, I have finally found a place at NYU where I can do what I love and gain valuable experience along the way – NYU’s Production Lab.

Throughout these next few weeks, I will be writing a blog detailing the journey and story of the Production Lab’s Podcast Academy – a podcast “incubator” in which the Lab will teach and workshop six different audio projects, with the hope of them being picked up for further development at our Live Pitch Event on September 26th. As a co-host of the Production Lab’s The LabCast student podcast, I’ve found a way to marry my creative spirit with my academic pursuits. Join me on this journey as we help six more talented storytellers delve into the world of podcasting.

Check out the Production Lab’s Podcast Academy blog.

ALUMNI SPOTLIGHT: AVA RING (NYU ’18)

Ava Ring (NYU ’18) who currently is a Sales Development Representative at Vettery, has answered a few questions for our Alumni Spotlight Series.

What do you most enjoy about your work?
I work in SaaS (Software as a Service) Sales on the Sales Development side at Vettery. I sit at the top of the sales funnel, so my job is to introduce Vettery to potential users, influencers, and decision makers at companies that need to hire great talent. My introduction leads to a mutually beneficial partnership that we hope continues long into the future! Oh, and then there’s the little fun perks of working at a startup like cute dogs, scrumptious snacks, bonding happy hours and motivating competitions.

What is the best career advice you received in your job or past internship?
Find what motivates you. Sales can become repetitive—pitching and then hearing no can be draining. What gets you through the day? Is it being part of a team, money, your competitive nature, pride, going on vacation? Remind yourself of it because staying positive is a great tool in your tool belt.

How did you find your current job and what Wasserman services, or programs did you use, if any?
I am a massive fan of NYU Career Net! Use the free wealth of information that’s at your fingertips, including resume workshops and career advice. Over the course of my time at NYU, I found six jobs and internships through NYU Career Net, so I promise it works. You will get back what you put in to your career and personal development, so invest in yourself. Future successful and positive you will thank you.

What classes or projects did you work on in school that helped prepare you for the work in your current position?
My last semester I took the courses Introduction to Sales and Negotiations in Stern and they helped me decide I wanted to pursue sales after school. I found myself looking forward to these classes and that surprised me because I just took them to fulfill a few requirements. Going out of your comfort zone and taking classes and hobbies is definitely worth it because you might learn something about yourself you didn’t know before.

What advice do you have for current students looking for jobs in your industry?
I have learned so much in a year, and there is still so much more to learn! Here are a few things to help you out: You have to want to do sales to be successful in sales. You have to be able to rejoice in the little wins throughout the day and brush off the no’s. Believe in the product you are selling and the vision of the company. People can tell if you’re lying, so be genuine with your intentions and the value you’re giving them. Going the extra mile in sales goes far!

Vettery is an online hiring marketplace powered by machine learning, with a mission to connect companies with top job-seekers across the world.

vettery summer party
Ava spending time with some Vettery colleagues at the company’s annual summer party.

Get hired on Handshake.

Handshake is a platform designed to help guide you through your career search journey. No matter whether you know exactly what kinds of opportunities you’re seeking or you’re just starting out, this platform has the tools to take you where you want to go.  Handshake has more opportunities for students and recent grads than anywhere else online – over 400,000 employers of all different shapes and sizes are in the network. These employers range from big to small, from every industry imaginable, and span the globe.

Why should you use Handshake?

  • It helps you find relevant opportunities.
  • It helps relevant employers find you.
  • It connects you with other students and alumni to get meaningful advice.
  • It gives you access to a wide array of career-building resources.

See how other students have utilized handshake to navigate their campus to career journey.

Activate your account, create your profile, and get started at nyu.joinhandshake.com and download the app via the Apple Store and Google Play.

5 Resources to Uplevel Your Marketing Game in 2019

Contributed by:  Longneck & Thunderfoot: A full service creative agency hiring graphic designers and writers in their NYC office.

No matter your level of expertise, these resources can help keep your digital marketing skills up to date.

If you’re a digital marketer, or aspiring to become one, you know that career success means keeping up with rapidly-evolving best practices. With so many possible specialities and skills, just getting started can be overwhelming.

But don’t send that MBA application just yet — there are easier (and cheaper!) ways to dig deeper into your areas of interest and add new life to an old resume. Many companies and organizations offer classes that can help you boost your marketing prowess without going back to school.

If you’re brand new to marketing, you should start with a free option, to make sure you’re headed in the right direction for you. If you’re job seeking, consider a course that offers resume-ready certification. And if you’re already a marketer, try filling in specific knowledge gaps, whether that means becoming a PPC pro or trying coding for the first time.

HubSpot

Free HubSpot courses are a great choice if you want to deepen your understanding of particular aspects of marketing, like inbound marketing, sales, social media, emails, business writing, and much more. Current marketers can easily brush up on latest best practices or branch into new areas of expertise, while job seekers can add the handy HubSpot certifications to their resumes.

Courses typically offer several hours of videos broken down into digestible sections. Each topic is presented by multiple experts, so that you benefit from a greater range of perspectives. You also get helpful access to an online community of other learners.

Google Digital Garage

Most of Google’s free skill-building courses are simple introductions to help promote basic digital literacy, but the more substantial Fundamentals of Digital Marketing course actually offers a certification you can add to your resume. With over 40 hours of footage, and 26 modules, this course can help beginners understand the core concepts behind everything from analytics to content marketing to SEO. Even better, it gives you comprehensive insight into Google tools, which is a must for aspiring marketers. Over 300,000 people have completed the course, demonstrating its value and clout within this industry.

CodeAcademy

Knowing the basics of HTML/CSS can be surprisingly useful for marketers, especially if you handle the technical aspects of SEO, need to make basic website design changes, or want to communicate effectively with developers. CodeAcademy is a great free option for diving into code, with several HTML/CSS Courses that work for even the most novice learners. Learn at your own pace for free, or invest in a Pro account for practice projects and quizzes that help you gauge your progress.

PPC University

PPC University from Wordstream is a free educational resource that can help both beginners and professionals learn everything there is to know about pay-per-click, or paid search marketing. The company offers blog posts organized by expertise level on everything from using keywords to geotargeting. Accompanying e-books, whitepapers, and webinars mean you can dig deeper on specific topics that interest you, or find an answer to almost any PPC problem.

General Assembly

General Assembly is a well-known career transformation company that boasts 35,000 graduates and 20 worldwide campuses. You’ll likely get good value for your money if you choose their five-week, part-time digital marketing course, currently $750. The website claims this will be “an online course you’ll actually complete,” with units on customer acquisition, channels, conversion and retention, metrics, and more. You can work on your own schedule, balancing a full-time job, while virtual check-ins with a mentor give you motivating feedback. It might be a pricier option, but the hands-on final project could seriously improve your marketing chops.

If you’re not ready to go all-in, their all-day in-person workshop costs $349, and promises to get you up to date on the latest digital advances. You’ll learn about strategy, quality content, metrics, and techniques for optimizing channels. On the other hand, if you’re seriously committed to a job switch, you could consider investing $3,950 in one of the intensive in-person or online options.

Your Time To Shine

In 2019, it’s never been so easy to level up. No matter your current ability, your goals, or your desired commitment level, these resources are a great way to polish your skills and stand out to employers.

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