DAY IN THE LIFE AT PUBLICIS MEDIA

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Take a peek into what it’s like to work at Publicis Media in Hong Kong!

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Name: Yelena Chen

Major: Media, Culture, and Communication

Year: Junior in Fall 2017 (Class of 2019)

Position: Digital Marketing/ Advertising Intern


Q: What time do you come to work?

A: I get to work at 9:30AM.

Q: What is the first thing you do after arriving at work?

A: I grab some coffee and check my emails

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Q: How would you describe your work? 

A: My job involves a heavy workload of data analysis. I’m pretty much on excel for most of my day! I do a lot of SEM (Search Engine Marketing) which involves running the search campaign, coming up with keywords for Google/Yahoo! ads, and analyzing KPIs to see how they perform. I then do media reports in which I present to the client how much we spent this month and on what, and how the campaigns performed in relation to the previous month or the previous year. I also help with the building a competitive analysis. I see what online or offline campaigns our direct competitors have been running and then analyze their performances. If we get a new brief from a client, I research current trends and provide insights for the targeting audience for our proposal. Once or twice a week, I’d attend a few client or media buying meetings.

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Q: What time do you end your work?

A: It varies everyday depending on the workload, but usually anytime between 6:00-7:00PM.

Q: What is your lunch time and/or break time scene like?

A: My lunch break is at 1:00-2:00PM and I usually grab lunch with my coworkers or bring my own lunch and eat it at the office with some coworkers.

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Q: What are some things that you enjoy at work?

A: I love the my team’s client list! We manage the LVMH (Louis Vuitton Moët Hennessy) group and our clients range from huge fashion houses like Dior, Givenchy, Fendi, to wine and spirit brands like Moët & Chandon and Hennessy. It’s really great doing ads for these huge, international brands that I always see. And it’s a cool feeling when I walk by a big Dior billboard to know that I contributed to the ad. Also, having these big brands as clients also mean they have relatively big budgets, and it really allows the agency to do more. The best part is how much I’ve been learning in just the short month I’ve been here. I’m feeling much more confident about my abilities for future internships, but I’m also excited to delve deeper into the marketing field.