Chasity Polk is a January 2017 graduate, with a degree in Media, Cultures, Communications and Global Public Health. Chasity is now Creative Marketing Coordinator at Roc Nation.
What do you love about your job?
I love the creativity my position allows. It’s all about coming up with new and innovative ways to stay relevant with the times. It also allows me to work in all various aspects of the entertainment industry. One second, I’m working on cover art for an artist, the next I’m working on an athlete’s philanthropy. It’s never the same thing every day and as someone who gets bored easily, it’s the perfect thing for me. It always keeps me on my toes.
What is challenging about your job?
The most challenging part of my job is having the patience to see everything through. I like to see results and with my job, but a lot of things stay in review for a long time. Another difficult aspect is I’m so young and so a lot of times people on the outside don’t necessarily take me seriously or they assume that social media is the only thing that I’m good at. But that’s okay because it gives me a chance to prove them wrong and strive to go beyond their expectations of me. In other words, their limitations allow me to go past my own.
What does a typical day in your role look like?
As I have mentioned already, no two days look alike. My day depends on what’s going on – is there an event, is there an album, is there a sports match…there’s so much going on at all times and my position allows me to be involved in everything and I really like that aspect. It truly lends to versatility. It allows me to learn so much about everything. I might have gone in expecting to learn about music but I’ve come out very well rounded and with whole new skills. For example, I can do UX now and it’s something that I didn’t think I would be capable of. It’s crazy!
What advice do you have for current students?
My advice would be to go beyond expectations. It starts from the smallest thing. If someone says get coffee, don’t be upset. Ask how they like it and next time, remember that. It goes a long way. There’s nothing wrong with starting at the bottom. Everything you do, you can add meaning to it and make it special and relevant to what you want to do in the future. I think the easiest way to fail is to think you know everything and you’re too good for something. Don’t get taken advantage of but also don’t let your ego get in the way, if that makes sense.