Amanda Pires is a 2016 Steinhardt graduate who studied Media, Culture, and Communication, with a minor in producing. Today, she is a Coordinator for Nick Multiplatform at Viacom International Media Networks.
What’s your favorite part of your work?
My favorite part of the work that I do is seeing how the creative content we work on here in NYC is taken across borders and how it performs globally as opposed to just in the US. I also love the culture at Viacom, as it is a casual environment that encourages teamwork and provides many different experiences and opportunities to grow to its employees.
What’s the most challenging part of your job?
The most challenging part of my job is balancing all responsibilities (I work across multiple content types on multiple brands) while still trying to stay ahead of the curve in an industry that is constantly shifting and developing.
What does your average day look like?
My days are a combination of calls with our international counterparts in the different regions, publishing content on various platforms (site, social, etc.), working with the international team here at HQ as well as the US team on strategy, brainstorming sessions, creating briefs for social content for our graphic designers, copy writing, as well as coordinating translations and anything else that comes across the team.
What advice do you have for current students looking for jobs in your industry?
Intern as much as you can and don’t take any potential contacts for granted – you never know where an opportunity might present itself or if someone you least expect can assist you in the search.
What are some common misconceptions about your work?
That everything in the digital realm has to go “viral” or that there is a formula for content in general – a lot of short form video content as well as social content can be experimental. There is also a misconception that those who have been in the industry the longest are resistant to digital – I’ve found more that they are eager to learn about those content types and platforms that they may not be familiar with.