Student Spotlight Series

Tatiana Knack is a 2016 MS in Integrated Marketing grad from the NYU School of Professional Studies. This summer, she’s the Marketing Intern for Content and Social Media at Birchbox.

“During my summer internship at Birchbox, I’ve been creating content across various brand channels with a specific focus on social and digital platforms. My role combines strategic and creative abilities, while also being focused on optimizing content discovery through SEO and maximizing engagement on an ongoing basis. We, as a company, believe that content strategy is crucial to the future growth of the brand, since it brings our target strategically closer to our purpose and offerings, stimulating their engagement strongly enough to acquire more than new customers, new brand advocates.”

Are you an NYU student with an interesting summer internship? If so, email career.communications@nyu.edu and you might be featured on our social media.