Myths vs. Facts! Breaking down the common misconceptions, urban legends and false facts around landing a job in Advertising and Marketing.
Myth #1: The show Madmen is a realistic picture of the advertising and marketing industry.
False: Since the 1950s, the advertising and marketing industries’ landscape has changed drastically to accommodate the use of digital platforms and strategies. These new technological advances have opened up the job market to include new positions in the areas of brand management, digital and social media marketing, media planning, copywriting, etc. To help in your search for full-time, part-time, internship, and volunteer positions in these industries, attend the “Advertising, Communications and Public Relations Industry Expo” on March 10th 4:00pm-6:00pm!
Myth #2: I have to work at an Ad/Marketing-specific firm to find a job in Advertising or Marketing.
False: Although you may look for jobs in small boutique or large corporate firms, advertising and marketing jobs can be found in almost every company! Extending your job search to outside organizations like non-profits provides an opportunity to work for a company that aligns with your personal values while using your advertising and marketing skillsets. Learn about experiences from professionals at the “Advertising & PR 101: In-house vs. Agency” Panel on April 16th from 12:30-1:30pm.
Myth #3: Large firms are better than small firms.
False: There are positives to both large and small firms. In terms of job searching, you should select the firm that is best for YOU. When selecting a company that fits YOU consider things like professional goals, job responsibilities, growth potential, corporate culture, mentor and networking opportunities, etc. For advice from professionals in the field, attend the “What’s next Marketing” Panel on March 5th from 12:30-1:30pm.
For more career-related information on Advertising and Marketing RSVP to one of the events below!